Team up with Spotted by Locals
Are you a City Marketeer? Destination Manager? ESG Manager? Visitor Exp. Manager? Place Branding Strategist? Tourism Development Officer? Cultural Affairs Manager? Sustainability & Impact Manager?
Let’s be honest. Every destination wants more than just numbers. You want visitors who truly connect, exploring beyond the hotspots, supporting local businesses, and contributing to your community’s heartbeat.
With Spotted by Locals, your city’s authentic stories come to life through trusted local Spotters. Together, we help 1.3 million curious travelers experience your city like a local.
Responsibly, meaningfully, and with genuine connection.
Our Spotters about what sets us apart.
Sustainable Growth Starts With Locals.
Tourism is putting pressure on cities everywhere. Popular hotspots get overcrowded, residents feel the strain, and the visitor experience declines. DMOs are tasked with a difficult balance: keep tourism vital for the economy while ensuring livability for locals.
This is where Spotted by Locals steps in. We help DMOs distribute visitors more evenly and connect them with authentic local experiences. Our insider content is written by residents, our Spotters, real people, giving visitors real reasons to explore beyond the beaten path.
- Engage quality travelers – reach 1.3M frequent, educated city trippers who actively seek authentic, local experiences.
- Promote sustainable tourism – help disperse visitors across neighbourhoods, reducing pressure on hotspots and supporting local businesses.
- Strengthen your positioning – align your destination with community-based, responsible tourism valued by policymakers and travelers alike.
Attract Curious Travelers.
Welcome our user base of well-travelled urban enthusiasts to your city!
Our users are mainly between the ages of 20 and 60 and are passionate about exploring new cities and experiencing all the urban landscape has to offer. They have a strong knowledge of the English language and a thirst for new adventures, making multiple city trips each year and representing a diverse mix!
- Frequent city trippers: avg. 3,6 city trips a year
- Educated - High index of graduates and postgraduates
- Love to go off the beaten path and experience local life
Our way of working
Build the Team
We welcome passionate locals who know their city inside and out to our community and guide them with personalised onboarding and support.
Create Authentic Content
Spotters share unique tips and stories, written in their own voice, always honest and personal. Only local businesses, no brands.
Publication
Free Distribution
Our numbers
Unique visitors per year
and counting
App downloads
Online articles
Handpicked locals
Our collaboration opportunities
Boost your city or brand’s visibility and credibility with up-to-date, authentic insider tips from locals who truly know their city. Spread guests across your city, encourage spending at local businesses, and showcase the city’s true face.
- Visibility under 1.3 million global savvy travellers
- Tailored campaigns throughout our network
- Content licensing | 80+ cities - 11k articles
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Let's team up!
At Spotted by Locals, we’re passionate about turning every trip into an unforgettable one with true local flavour.
Does your city or organization strive to offer more than usual? We invite you to fill out our contact form to explore how our community & content can add unique value to your services and truly differentiate your destination.
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